Ellsworth’s darlers, the Darls of Darkside, are an up and coming crypto currency and blockchain company.
The company launched in 2016 and recently raised an initial round of funding.
Darlers have recently been the subject of media coverage including on CNBC, CNBC.com, Bloomberg, Business Insider, Quartz, CoinDesk and more.
Ellsworth, a self-described “bitcoin evangelist”, has also been a vocal proponent of the blockchain and the decentralized future.
He previously worked as an engineer at Google’s blockchain team, but is now focused on darling, and he recently launched the company’s first ICO, the Ellsworth Darling Coin, which launched at a token sale in September.
The company is already one of the most popular on the blockchain, and it is the most successful.
It is expected to bring in $250,000 in the first 24 hours of its launch.
Ellsworth says the Darksider’s goal is to “make blockchain an affordable way to transfer value” and that it aims to revolutionize finance, not just the blockchain.
“Our goal is not to replace banks, but to replace the banks with blockchain,” he said.
“We believe the DaringDarlings coin is the next generation of blockchain.”
The company aims to make blockchain an accessible, low-cost, accessible platform for transferring value.
Its token, Darlies, is a digital currency backed by the Darnys, and will be available to users at launch, priced at a range of 10-15 cents per Darl.
Ellesworth says his company is not competing with Bitcoin, but it aims “to become a decentralized payment network”.
“There are other companies like BitPay and Circle that offer bitcoin and blockchain as a payment option,” he added.
“I think it’s very clear that blockchain is the future of finance, it is going to revolutionise the way we do things in the future.”
The Darksiders aim to have its first token available in 2020.