The UK is the world’s most admired fashion destination, according to a new report, and a new trend has sprung up in the fashion industry: the creation of artificial life in the pursuit of fashion’s scientific ideals.
The BBC’s science editor, Nick Bryant, says this trend could one day help fashion become more sustainable.
But he argues that the fashion craze is already a big problem, because the industry is increasingly obsessed with fashion trends that are already on the verge of extinction.
“The most dangerous thing for us is to over-promise for fashion, because then you can’t sell it, and you don’t have the resources,” he says.
“The science that is going into our clothing is just now starting to catch up.
The fashion industry is not ready yet.”
We’re talking about fashion in the 21st century and a lot of people will be talking about the future of fashion and technology, he says, which could be creating the perfect environment for this kind of self-sustaining self-replicating fashion.
“It’s going to be a challenge to get the technology and the knowledge to meet the consumer demand and get a sustainable economy.
And we’re not going to get there without innovation.”
The trend has its origins in the US, but the BBC is now also seeing it spreading across Europe, Asia and Australia.
The report says the fashion business in the UK is now dominated by three fashion brands – GQ, Forever 21 and Stella McCartney – and that GQ is set to be the UK’s top-selling fashion brand by 2019.
“What has been driving fashion is its obsession with technology and its ability to replicate and to replace people,” Bryant says.
“[But] the fashion market is not yet ready yet for the kind of innovation that is required to take that technology forward.”
“There’s a huge amount of money in the game that has been invested in the science and technology that has just not really been tapped into yet.”
Bryant says that although the UK has traditionally had a good record in science, it’s not yet able to replicate that on a large scale.
“We’re seeing this all over the world now, and we are the first nation in the world that hasn’t managed to replicate some of the amazing feats of human ingenuity,” he adds.
“And it’s because of this that we have so much in common with the rest of the world.”
So we’ve got to start copying it.
“But while fashion is rapidly changing, it is not the only area where it is heading.
A new report says there is a lot more to fashion than fashion, and that there is something happening within the fashion world itself that is threatening to destroy the industry.
Science and the fashion gameIn its new report Future Fashion, Future Science, the Royal Society of Fashion (RSF) warns that the science behind fashion is in serious jeopardy.”
One of the major threats to the fashion sector is the increasing acceptance of artificial intelligence and robotics in the clothing industry,” the report says.”[It is] also seen as the most attractive alternative to human-made fashion, as it is more flexible and cheaper.
“It says this has seen “a surge in the number of models and models-in-training” in the field of fashion, leading to “a rapidly growing talent pool”.
The report also says the growing reliance on robots and artificial intelligence is creating an environment in which “fashion has become more about performance and appearance than it does about fashion”.”
The trend is not just about fashion.
It’s about everything that we wear,” says Bryant.”
This is about us.
It affects everything.
“Bryon says the trends are creating a whole new business model for fashion.
He says there are two distinct phases to the technology revolution, the first of which is the creation and use of “artificial intelligence”, and the second is the use of robotics.”
There is a whole range of new applications that are now being developed by the fashion companies, and there are also a lot fewer restrictions to the use that these companies are allowing.
“They are creating new markets, they are creating markets that are new and exciting,” he explains.
In the first phase, the designers will be designing products that can mimic the physical and physical movements of the human body, but in the second phase, those designers will then be working with other companies to create “artistic” clothing that can also be worn by the wearer.
“These new products will be more complex, more sophisticated, and more advanced in design and function than any of the previous models, and this will be the new model of fashion,” Bryant explains.
“But it is also the future.
And that’s where this technology is going to create a lot worse problems than it’s going at the moment.”
While there is now more than 50% of the UK population with a formal or formal education, the fashion community is also growing at a faster rate than ever before