Elle magazine has been a huge hit in India with over 4 million followers on its Instagram account, the magazine says.
According to The Hindu, the ad campaign, launched on December 7, is titled ‘Elleva’, which is the name of the magazine.
“Elle d’ARANDO has become the latest Indian star to sign on the dotted line,” the ad says.
“Elle is the first magazine to show her authentic self and has taken her to the next level.”
The magazine’s editors also say they are excited to introduce her to new fans and to reach the next generation.
The campaign is also expected to draw in other celebrities like Priyanka Chopra, Dara Purushottam, and Anushka Sharma.
Elle’s editor and co-founder Kiran Bedi said that it was an “easy decision” and said that she would have to keep the campaign going for a year.
“I think we are lucky to have such a large audience.
We are hoping that this will be the next big milestone in our journey to reach out to more people,” she said.
The magazine has also made it clear that its Indian readership has grown, and it is looking to build a network with more than 50,000 followers on Instagram.
The magazine has about 70,000 Instagram followers.